LO4: Offline Edit

 https://www.youtube.com/watch?v=dGODl1mM0Kg

LO2: Multiplatform distribution

 

In the modern age, there are more ways to access radio/ podcast stations. For example, the traditional ways would either be through radio players, that are either in your house or built into your car. However, people can now listen to radio or podcasts on their phones, allowing them to listen as they go. Such as on a train, on a long walk. However, some people also listen to the radio on their TV as some people don't own a radio player, therefore using apps and channels provided to them on a Smart TV works just as good. 

Multiplatform distribution has been beneficial for Switched on Pop, as about 87% of the population have tuned into listening to the radio every week in the UK. 

The reason why this benefits Switched on Pop, is because they use a more modern way of producing and publishing their content by using streaming platforms and their own websites. This makes it much easier for their audience to find their latest content and additional information about the team themselves and what content they produce onto their Podcast. 

The reason why Switched on Pop has chosen to go more digital with their podcasts, is because over the years it has increased in popularity, due to how easy it is to access, along with being able to listen to radio's/ podcast's wherever they are. 

According to RAJAR, 44 million adults aged 15+ now listen to radio from a digital platform whether that be DAB, DTV, Website/ App, or Smart Speaker each week.